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Beyond the Data File: Embedding Verified Identity and Trusted Context Across Your Business

Join us for a fireside conversation on building a trusted data foundation for enterprise AI.

Tuesday, November 10, 2026 
10:00 a.m. ET / 7:00 a.m. PT / 3:00 p.m. GMT

Every team across your business sees companies a little differently. Sales tracks one name, finance onboards another, and risk monitors a third – and the systems behind them may or may not talk to each other, let alone consistently agree. The results show up in many forms – duplicate lead ownership, territory overlap, subsidiaries treated as independent entities, onboarding errors, and data teams stuck repeatedly correcting records instead of moving the business forward. Any agentic ambitions are limited by how much trust you can put in your agents when they are asked to reconcile conflicting sources.

In this fireside conversation, General Managers Elizabeth Barrette and Ben Doob will discuss how organizations are moving beyond data files by embedding the D&B Commercial Graph™ directly into their systems of record. Anchored in the D-U-N-S® Number, the Commercial Graph’s trusted identities, linkages, and hierarchies let each department keep its own view of the business while staying linked to one shared source of truth. Our speakers will also show how this approach improves results across the customer lifecycle, from prospecting to onboarding to account expansion.

Hear how a trusted, deterministic data foundation makes AI agents reliable, particularly at the enterprise level, and why getting there doesn’t require overhauling your systems or committing to everything at once.

You’ll learn:
  • Where fragmented company data creates hidden friction across your customer lifecycle.
  • How embedding the D&B Commercial Graph connects every department’s view of a company without forcing everyone into a single record format.
  • Why the agentic future demands verified identity and enterprise-grade context.
  • Flexible ways to get started, including API, MCP, managed workflows, or solution architect support, so you can choose what fits how your teams operate.

Who should attend:
Data analytics, sales operations, finance, and customer lifecycle leaders.

Register now and we’ll send you the recording shortly after the event.
Date: Tuesday, November 10, 2026
Time: 10:00 a.m. ET / 7:00 a.m. PT / 3:00 p.m. GMT

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Beyond the Data File: Embedding Verified Identity and Trusted Context Across Your Business

Join us for a fireside conversation on building a trusted data foundation for enterprise AI.

We hope you enjoy the webinar. 
Have questions? Check out the Dun & Bradstreet resources, or reach out to us.

Meet the Speakers

Elizabeth Barrette

General Manager, Dun & Bradstreet

Ben Doob

General Manager, Dun & Bradstreet

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Additional Resources

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