Kick Off 2022 Strong With Expert Best Practices

Webinar
Thursday, February 3, 2022
1 p.m. ET | 10 a.m. PT

Start 2022 with the knowledge, tips, and best practices that will enable you to rock your revenue growth goals in the coming year.


Join Dun & Bradstreet and guest Forrester as we share what worked for high-performing revenue teams in 2021 – despite the challenges of the pandemic —and key learnings to drive success for your team in 2022.


Attendees will gain insight on:

  • Driving alignment across teams including the data and tools they rely on to drive growth.
  • Prioritizing target audiences, understanding how and when to engage throughout the buyers’ journeys.
  • Delivering personalized experiences to accelerate engagement and close more deals faster. Attendees will also receive access to the recently published Dun & Bradstreet 8th Annual B2B Sales and Marketing Data Report.

Kicking off 2022 strong [Webinar]
Thursday, February 3, 2022
1:00pm ET | 10:00am PT

register-now-button 150x40.png

Kick Off 2022 Strong With Expert Best Practices
Thursday, February 3, 2022
1 p.m. ET | 10 a.m. PT

register-now-button 150x40.png

Featured Speakers

Julian Archer

VP, Principal Analyst at Forrester

Sean Crowley

VP, Portfolio Marketing at Dun & Bradstreet

Key Highlights for Sales Leaders

Hear from experts how:

  • Knowing more (and more) about your customers is key if you ever expect to reach and engage them with relevant messages that resonate.
  • Understanding where the buying groups are – not just who the decision makers are – is the only way to cut through today’s complex, extensive buying cycles.
  • Having the right set of tools at your fingertips (and knowing what those tools are) is the only way for sales teams to rise to the competitive challenges of digital transformation.

Key Highlights for Marketing Leaders

Hear from experts how:

  • Digitization of the buyers’ journey has gone from curiosity to urgency as buyers are spending 80-90% of their time online.
  • Marketers need to embrace and better use first-and-third-party data if they ever expect to drive personalized, relevant experiences that convert.
  • Alignment of data and teams will be key to successful buyer and customer engagement.

Key Highlights for Data and Revenue Operations Leaders

Hear from experts how:

  • Revenue team alignment is critical for strong sales and marketing performance, especially in the face of increasing market and competitive challenges.
  • Having a solid foundation of quality data and data governance correlates to a company’s ability to not only weather a major business disruption but thrive despite it.
  • Strong performers are more likely to utilize an account-based strategy, but strategies that don’t have relevant, accurate, and usable account data will fall flat.

Featured Speakers

VP, Principal Analyst at Forrester

VP, Portfolio Marketing at Dun & Bradstreet