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Precision & Personalization: Harnessing the Power of Identity Graphs

Transform Marketing with Person-Based Views of Your Customers and Prospects

Access Expert Tips on Enhancing Campaign Performance with Identity Graphs

In this session, Marc Fanelli, Senior Vice President of Digital Marketing and Global Operations at Dun & Bradstreet, and Christopher Schrader, Principal Product Manager, Audience Solutions at Dun & Bradstreet will discuss how marketers leverage identity graphs to unify first-party data and enable personalized, privacy-conscious customer engagement. He’ll also share practical strategies for activating and operationalizing identity graph data at scale, enriching fragmented data to achieve consistent and measurable marketing outcomes.

Key Highlights:
  • Learn how identity graphs transform disconnected data into person-based insights.
  • Maximize the value of your first-party data to create comprehensive customer views.
  • Improve personalization, targeting, and measurement with enriched identity intelligence.
  • Hear real-world stories and best practices for activating data across digital platforms while staying aligned with privacy standards.
Date: August 28, 2025
Time: 12:00 p.m. ET/9:00 a.m. PT 

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Precision & Personalization: Harnessing the Power of Identity Graphs

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We hope you enjoy the webinar. 
Have questions? Check out the Dun & Bradstreet resources, or reach out to us.

Meet the Speakers

Marc Fanelli

Senior Vice President of Digital Marketing and Global Operations,
Dun & Bradstreet

Christopher Schrader

Principal Product Manager, Audience Solutions
Dun & Bradstreet

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Additional Resources

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